Paddling in the San Francisco Bay Area can be a formidable challenge. Constantly changing environmental conditions such as tides and weather conditions make it difficult to chart a route that meets ones goals and interests. Traditional tools and resources require interpreting nautical charts and maps and are geared toward expert users.

SUP (Stand Up Paddleboard) Route Finder is a mobile application for the iPhone that helps everyday explorers and athletes find safe and accessible waterways to paddle within the San Francisco Bay Area. Route Recommendations translate environmental conditions into convenient and easy to follow instructions. Information is communicated through visually engaging media and plain spoken instructions.

SUP Route Manager is a mobile application for the Apple Watch and companion piece to the SUP Route Finder that helps inform, guide and assist (in real-time) one’s SUP adventure.

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Deliverables included:

• Research
• Interviews
• Competitive Analysis
• Personas
• Wireframes
• Interactive Prototype
• Keynote Presentation