Chase wanted to find ways to use social media to reach new audiences and expand their brand. The card’s typical audience was affluent and older but we suggested they look toward an audience that aspired to that demographic and was more influence by social drivers–the young professional (digital savvy, social media users, ambitious, $$).

We developed a sweepstakes/travel blog that was delivered through a Facebook app. We hooked Chase up with “The Points Guy” and sent him off on a worldwide adventure to experience and report on the “Points Life”…

Over 218,249 views to the homepage; 107,651 entries, and over 35,000 Facebook likes.

“What does extraordinary travel look like? How does it feel? Is it a view from the top of Mount Fuji? Is it the sand between your toes on an exclusive beach resort? We’ve sent The Points Guy on an 8 week mission to take a deep dive into the Chase Sapphire Visa Signature Ultimate Rewards Program and come back with the answers- your answers to accessing a life less ordinary. Enter the sweepstakes to receive The Points Guy’s weekly posts that bring you up to speed on how take full advantage of the opportunities and benefits of the Chase Sapphire Visa Signature Ultimate Rewards Program– Live the Points Life.”

Meta documents and materials including sketches, wireframes and complete case study available upon request.