Reinvigorating a brand with modern design and strategic focus
Categories: BRAND / DESIGN / UX / MOBILE / RESPONSIVE
OSG transforms products and businesses through the power of advanced research and analytics but the brand had lagged far behind. Bringing OSG up to date started with designing a “mark” and mission statement that uniquely expressed their core offerings and commitment to their clients. From these cornerstone pieces we designed a complete identity system and suite of print and digital collateral materials that gave them a solid brand foundation and path toward further evolution.
Meta documents and materials including sketches, research, data and heuristic analysis, personas, wireframes, interactive prototypes and complete case study available upon request.