The Juniper sales teams was looking to jumpstart their outreach efforts and introduce their new brand to potential customers. Building on the new brand style and positioning: Engineering. Simplicity– we developed the concept, “The Sound of Simplicity” to help message our direct mail pieces: headphones charging stand and wireless headphones. Initial efforts included social posts and postcards followed with emails and personalized microsites that contained content tailored to each user’s vertical along with Juniper sales contact information and a calendar tool to schedule a sales meeting.

Microsite users could also get up-to-date information on the Juniper road show via blogs and live video. Those who visited the road shows were encouraged to log into their microsite at the show at which point they would be eligible to receive exclusive offers, invitations and incentives to meet face-to-face with Juniper consultants. A Simple Sounds lounge would personally welcome microsite users and offer an upgraded coffer experience

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As a follow-up to the initial sales meeting to deliver the headphones, customers would be eligible to have a Juniper technician perform a systems check and analysis to determine if Juniper products would help improve performance, cost-effectiveness and security.

Meta documents and materials including sketches, research, data and heuristic analysis, personas, wireframes and complete case study available upon request.