Juniper provides the network technology that supports the world’s biggest and busiest wired and wireless carriers, content and Internet service providers, cloud and data center providers, and cable and satellite operators.

In order to support Juniper sales efforts, we designed and developed a demand generation engine that dynamically displayed customized content that shaped customer understanding and boosted interest. This program achieved unprecedented success for Juniper:

Lead qualification rose 300%, while lead value and win rate increased more than 500%.

2016 Markie Award Winner: Best Lead Management Program

Submission Video:

Deliverables:

• Landing pages (multiple iterations)
• Banners
• Emails
• Juniper.net integration
• Interactive Education Modules

Meta documents and materials including sketches, research, data and heuristic analysis, personas, wireframes, interactive prototypes and complete case study available upon request.