Sifting through the hundreds of Atmel products and devices can be a daunting task– especially under the tight timelines that engineers routinely face. We started by identifying a prioritized list of user groups and conducting wide-ranging user surveys and interviews to fully understand their needs and experiences. In addition we studied Atmel.com analytics, developed competitive analysis and market research reports along with a detailed heuristics POV. Backed by a data-driven case for optimized evolution, we executed the following:

• Content organization
• Optimize page layouts
• Introduce and improve a variety of tools and resources including a complete revamp of search strategy
• Identify opportunities for dynamically driven content and social integration
• Meet requirements of international audiences and translated content

In addition to the main site, we also provided designs for related properties such as the Atmel Store, Microsites, Knowledge Center and Sales Portal.

* * *

Deliverables included:

• Research
• Interviews
• Data Analysis
• Heuristic Analysis
• Wireframes
• Interactive Prototype
• Hi-fidelity Annotated Designs
• Style Guide

Meta documents and materials including sketches, research, data and heuristic analysis, personas, wireframes, interactive prototypes and complete case study available upon request.

 All designs support WCAG AA requirements.