Jouer develops a complete line of “wearable” cosmetics for every day style. The Jouer Mobile App- “LOOK” helps you choose the right combination of products based on your personal characteristics and Jouer’s expertise to help you achieve the “look” that fits you. Jouer already had many tools and information focused on supporting consumers’ style and cosmetic decisions, so instead of simply adding to this mix, we designed a tool that leveraged these pre-existing resources and brought them together to create a platform for delivering an upgraded and more focused experience. To promote the app we developed in-store events attended by Jouer experts:

Nordstrom : IN STORE EVENT Monday, May 12th, 2014 JOUER (zhew-ey) means ‘to play’ in French and we’ve taken a playful-take on beauty and style, keeping makeup fun and simple. Today you get a chance to let our experts show you first-hand how Jouer can help give you a look that is uniquely yours.

Meta documents and materials including sketches, research, data and heuristic analysis, personas, wireframes, interactive prototypes and complete case study available upon request.